In the context of the local public administration reform and the need for clearer and more efficient communication between the central and local levels, MĂ IMPLIC Project provided support to the State Chancellery for organizing the training program “Public, Written and Digital Communication”, dedicated to representatives of the Local Public Administration Directorate and the coordinators of the territorial offices of the State Chancellery.

The program was implemented between March and May 2026 and aimed to develop practical communication skills necessary for the daily work of public officials involved in coordination, dialogue, and communication processes with local public authorities.

The trainings had a practical and interactive character, based on real institutional communication examples, case studies, practical exercises, simulations, and feedback activities. Participants worked on concrete communication scenarios with LPAs, institutional drafting, management of difficult questions, and the development of clear and accessible public messages.

The program included three thematic modules:

• verbal communication and public presentation;
• written and institutional communication;
• digital communication and the use of AI tools in professional activities.

During the sessions, participants practiced message structuring techniques, management of verbal confrontations, drafting informative notes, and adapting content for public and digital communication.

The activity is part of the efforts of the MĂ IMPLIC Project to support institutional capacity development and foster more effective communication in the context of implementing the local public administration reform and strengthening dialogue between central authorities, local authorities, and citizens.

MĂ IMPLIC Project aims to strengthen local governance and improve citizens’ access to quality public services. By encouraging open dialogue and better mutual understanding between the national and local levels of governance, the project contributes to creating favorable conditions for the development of local autonomy in the Republic of Moldova.