In May 2021, the project “MĂ IMPLIC” organized a series of communication training for the representatives of the partner LPAs, the Community Initiative Teams, and the project facilitators. The activity aimed to develop practical skills in creating, planning, and developing effective communication tools to increase the visibility of community actions.
Five top experts from QUBO Communications, talked about strategic communication, copywriting, communication plan, PR and media relations, communication in social networks. The training had a practical character, the participants learned online how to create and manage web pages, how to create business pages on Facebook, how to create video and photo content. At the same time, the communities that already had web pages and Facebook pages, benefited from a brief audit of them, receiving tips to improve their online presence.
The over 60 registered participants in the training had a high attendance rate, which proves that the topics addressed were actual and very necessary. Most participants submitted their homework on time and received personalized feedback from trainers. All participants appreciated that the training was delivered in a clear and accessible way, and that practical exercises were extremely useful. These new skills will help the members of the Community Initiative Teams, but also the representatives of the partner LPAs, to improve their communication activity, especially in the online.
At the end of the course, the participants were invited to take an online test, based on the topics discussed. Participants who answered all the questions correctly obtained a certificate of participation in the course. We sincerely congratulate the 25 participants for the successful completion of the course “Effective communication for the visibility of community actions”.
The course was organized as part of the capacity building activities of the partner communities. In the period 2021-2023, thirty localities / groups of localities are implementing projects aimed at improving the delivery of communal household services, with the support of the Project “MĂ IMPLIC”, financed by the Swiss Agency for Development and Cooperation (SDC) and implemented by SKAT Consulting. Following the signed agreement, the municipalities benefit from funding (maximum 65,000 CHF), consulting, and capacity building services. The Project “MĂ IMPLIC” will help the LPA and the service provider not only to improve the infrastructure but also to develop long-term approaches to keep this infrastructure in good shape and to have sustainable models for financing the provision of services. In our work, we will ensure that local citizens, employees of LPAs, NGOs, economic agents are actively involved in modernizing public services in the community and especially that the less advantaged have equal access to these services.